In the vibrant city of Bristol, Urban Tandoor, an Indian restaurant has become what the country is talking about. Through a series of self-made user-generated content (UGC) videos, this culinary gem has sparked a social media sensation. Their latest masterpiece, a playful parody inspired by the controversial film Saltburn, has not only amused but also amassed an impressive 5 million views.

Urban Tandoor’s rise to viral fame is one of the top UGC trends in 2024 and is a testament to their ingenuity in utilising UGC as a powerful marketing tool. By transforming their waitstaff into characters from the notorious Saltburn, the restaurant has seamlessly woven humour and creativity into their brand narrative. This self-made UGC content reflects not only the authenticity of the restaurant but also its ability to connect with a diverse audience.

Here is the video that is sending the nation into hysterics:

What sets this latest UGC creation apart is the incorporation of Sophie Ellis-Bextor’s ‘Murder On The Dancefloor.’ The restaurant staff’s witty adaptation of the lyrics, accompanied by their lively performance, has turned a simple parody into a musical marvel. “It’s murder at The Tandoor, when you order the vindaloo. DJ, gonna burn this curry house right down!” sings the waiters in a catchy and contagious chorus.

As Urban Tandoor continues to captivate audiences with its self-made UGC content, the restaurant proves that the marriage of good food and clever marketing can lead to digital stardom. The viral success of their Saltburn-inspired parody, viewed by millions, solidifies Urban Tandoor’s status as a social media sensation and a culinary hotspot. For those craving not only delectable Indian cuisine but also a side of digital delight, Urban Tandoor’s UGC magic is a must-watch and savour experience.