As a UGC agency, we find the creators, write the scripts and deliver UGC ads ready to run. You just approve.
30,000+ creators. 15 years in performance and content marketing. Free quote, and a real person replies within one working day.
“Many times they have gone the extra mile.”Jonathan Barritt, Exinity
Ads we’ve made for a dating app, a West End show, a snack brand and smart home lighting, each filmed by creators from our network and cut for paid social.
Some of it is under NDA, so we show what it took instead of the name.
Seller acquisition ads in four markets at once, cast, scripted and filmed in each country’s own language.
See how we ran it →An ongoing creator partner across the US and Europe.
See how we ran it →
Dating ads that look like real life, made with UK creators for Facebook and Instagram.
See the ads →Every campaign starts with research, not a creator search. We look at what’s working in your category, then build the brief and the creator match around it.
Sourcing, briefs, scripts, shoot direction, edits, revisions. We run the line so you don’t chase creators or files.
Licensing, exclusivity, paid usage, locked in upfront. The content is yours to run on paid, organic, web and email.
Every campaign comes with competitor research, hook analysis and a view on what’s working in your category, so you know which angles to double down on next.
Every first round runs to our 21-day KPI. You approve each stage before we move on to the next.
We go through your brand, your product and what has worked for you so far.
Concepts, scripts and a creator shortlist, sent to you for approval.
Creators film, and our editors cut every video with two or three hooks.
Revisions, then your finished ads, with usage rights included, inside 21 days.
Once the creators know your brand, new UGC ads can come through in 2 to 3 days.
In their own words.
“Dedication and passion for doing amazing work as well as Anthony’s desire to help all those who connect with him makes him truly an incredible hire and valuable member of any team.”
“Working with The UGC Agency has been an absolute pleasure. … Many times they have gone the extra mile. I cannot recommend The UGC Agency highly enough.”
“Every time we needed help/advice, he would respond within minutes and adjust his schedule to fit our needs.”
“He is one of the best digital professionals I have worked with in my 25 year career…”
“…Anthony was an absolute game-changer, a leader, an innovator…”
“Working with The UGC Agency was an absolute breeze! … Thank you The UGC Agency for one of the smoothest UGC collaborations I've ever done!”
“Such a great experience working with The UGC Agency.”
And what happens instead when The UGC Agency is running it.
So sorry, something came up and I can’t film this week. Can we push to next month?
The UGC AgencyYour backup creator films tomorrow. The launch is still on for Friday.
I’ve noticed my video in your paid ads. That wasn’t agreed, so it’ll be billed monthly from now on.
The UGC AgencyCovered. Paid and organic usage is agreed with every creator before they film.
Everything it takes to get UGC ads made, and who does it: you, or a UGC agency.
Most brands come to us for UGC ads. Here is everything we make and manage for you.
Scripted, filmed and cut for paid social, with two or three hooks on every video and usage rights included.
How our UGC ads work →A team of creators posting about your app every day from their own accounts, with view bonuses and Spark Ads on the winners.
How mass UGC works →Creators who make and post shoppable videos for your TikTok Shop products from their own accounts, from gifted samples to affiliate commission.
Native creators for every market, so a German ad sounds German. One marketplace got 70 ads in 5 languages.
See the 5-language campaign →Already have editors? We cast, brief and manage the creators, and you get the raw footage.
Creator content for your clients, made by our team and delivered under your agency’s name.
Mass UGC is how the fastest-growing apps get on everyone’s For You page. Instead of a handful of ads, a team of creators makes and posts short videos about your app from their own TikTok and Instagram accounts, every day.
We find the creators, brief them, track every post and pay bonuses on the videos that take off. You get organic reach at volume, and a steady feed of proven content to put money behind.
Start a mass UGC campaign →We’re a UGC agency for consumer brands, apps and marketplaces running ads across Meta and TikTok, in one market or many. Every campaign is shaped on a 20 minute call, around your goals and budget.
Start a campaign →30,000+ UGC creators have joined The UGC Agency, and hundreds more sign up every day. For every brief we hand-pick native creators for your market, so your ads sound local, not translated.
When you need a 45-year-old dad in Texas, a Gen Z skincare creator in Manchester, or 100 of each, we already know who.
Anything else, ask on the call.
It depends on how many videos you need each month. Most brands start with a small first batch, then move to ongoing monthly content. You get one clear quote after the call, with creators, hooks, editing and usage rights all included.
No. When your ad runs, the people seeing it have never met the creator. What matters is how good they are at making ads, so we cast on their portfolio videos, not their follower count.
We make the ads and your team or agency runs them. If you want to run ads from a creator’s own account (Spark Ads or partnership ads), we set that up with the creator.
Yes. We run teams of creators who post about your app every day from their own TikTok and Instagram accounts, on monthly retainers with view bonuses. We track every post, and the best ones become Spark Ads and partnership ads.
Yes. Our creators are all over the world, and we cast native speakers for every market so the ads sound local, not translated.
Yes. Usage rights for paid and organic are included in every video, agreed with each creator up front.
Mostly across the UK, the US and Europe. We cast native speakers for every market we film in, so a German ad sounds German and a Spanish ad sounds Spanish, not translated.
Yes. Over 30,000 UGC creators are on our roster. If you make UGC, apply to join on our creators page. It takes a few minutes. This page is for brands.
Anthony owns The UGC Agency. He has 15 years in performance and content marketing and eight figures in ad spend behind him, so every brief is built around what actually sells.
“We never ship an ad I wouldn’t put my own ad spend behind.”Anthony Marshall, OwnerBook a 20 minute call with Anthony →
UGC ads people don’t skip. 30,000+ creators worldwide.
Prefer to talk? Book a 20 minute call →
