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The UGC agency that turns real people intoyour best‑sellingads.

We find the UGC creators, write the scripts and deliver UGC ads ready to run. You just approve.

30,000+CREATORS

Free quote. A real person replies within one working day.

Jonathan BarrittAnna ZervosThierry DaherMel Peppercorn

“Many times they have gone the extra mile.”Jonathan Barritt, Exinity

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What brands and creators say about us

In their own words.

“Dedication and passion for doing amazing work as well as Anthony’s desire to help all the connect with him makes him truly an incredible hire and valuable member of any team.”

Mo Gawdat
Mo GawdatFormer Chief Business Officer, Google X. Author of Solve for Happy

“Many times they have gone the extra mile. I cannot recommend The UGC Agency highly enough.”

Jonathan Barritt
Jonathan BarrittSenior Manager, Media & Affiliates, Exinity

“Every time we needed help/advice, he would respond within minutes and adjust his schedule to fit our needs.”

Anna Zervos
Anna ZervosCo-Founder and CEO, The Pao App

“He is one of the best digital professionals I have worked with in my 25 year career…”

Thierry Daher
Thierry DaherFounder & CEO, Positive Solutions

“…Anthony was an absolute game-changer, a leader, an innovator…”

Mel Peppercorn
Mel PeppercornExecutive Search Leader, GoDaddy

“Thank you The UGC Agency for one of the smoothest UGC collaborations I've ever done!”

Mia Mirzayan
Mia MirzayanUGC Content Creator, Self Employed

“The payment was made on time. Highly recommend working with them.”

Michael De Angelo
Michael De AngeloUGC Content Creator, Self Employed

Making UGC sounds simple. Here’s what goes wrong.

And what happens instead when we’re running it.

The creator drops out

So sorry, something came up and I can’t film this week. Can we push to next month?

The UGC AgencyYour backup creator films tomorrow. The launch is still on for Friday.

The usage rights are wrong

I’ve noticed my video in your paid ads. That wasn’t agreed, so it’ll be billed monthly from now on.

The UGC AgencyCovered. Paid and organic usage is agreed with every creator before they film.

Half the videos need redoingWe check every cut against your brief before you see it.
The brief was too thinEvery video comes with a script and two or three hooks.
Your best ad stops workingNew versions of your winners go into every round.
Every ad looks the sameNew faces every round, picked from 30,000+ creators.

You make the calls. We do the work.

Everything it takes to get UGC ads made, and who ends up doing it.

Hiring creators yourself
With The UGC Agency
✕Email creators back and forth about rates, dates and files
✓We handle every message. You see the finished ads.
✕Write a brief from a blank page
✓Scripts and hooks written for you. You just approve.
✕Scroll through hundreds of portfolios
✓We hand-pick from 30,000+. You choose from a shortlist.
✕Edit the videos, or find someone who can
✓Cut, captioned, two or three hooks each. Ready to upload.
✕Chase creators who go quiet
✓We chase. You just get the videos.
✕Write contracts and work out usage rights
✓Every creator signs our agreement. Usage rights included.
✕Pay creators in five currencies
✓One invoice. We pay everyone.
✕Guess what to make next
✓We brief the next round on what is working in your category.
Your timeWeeks of admin
Your timeOne call and a few approvals
Who we work with

Built for brands that take paid social seriously.

Consumer brands, apps and marketplaces running ads across Meta and TikTok, in one market or many. Every campaign is shaped on a 20 minute call, around your goals and budget.

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  • One-off campaigns and launches, or ongoing monthly content
  • 30,000+ creators worldwide, native to every market
  • NDA-friendly, one contract, one invoice

Questions brands ask us first

Anything else, ask on the call.

How much does it cost?

It depends on how many videos you need each month. Most brands start with a small first batch, then move to ongoing monthly content. You get one clear quote after the call, with creators, hooks, editing and usage rights all included.

Do the creators need lots of followers?

No. When your ad runs, the people seeing it have never met the creator. What matters is how good they are at making ads, so we cast on their portfolio videos, not their follower count.

Do you run the ads for us?

We make the ads and your team or agency runs them. If you want to run ads from a creator’s own account (Spark Ads or partnership ads), we set that up with the creator.

Can you do other countries and languages?

Yes. Our creators are all over the world, and we cast native speakers for every market so the ads sound local, not translated.

Can we use the videos in our ads?

Yes. Usage rights for paid and organic are included in every video, agreed with each creator up front.

Where are your creators based?

Mostly across the UK, the US and Europe. We cast native speakers for every market we film in, so a German ad sounds German and a Spanish ad sounds Spanish, not translated.

Are you a UGC agency for creators too?

Yes. Over 30,000 UGC creators are on our roster. If you make UGC, apply to join on our creators page. It takes a few minutes. This page is for brands.

Your next campaign starts here

UGC ads people don’t skip. 30,000+ creators worldwide.

A real person reads it→A 20 minute call with the owner→Your plan and a clear quote

No commitment, just a quick chat to see if we’re a fit.

Enquire with us