The UGC agency that turns real people intoyour best‑sellingads.

As a UGC agency, we find the creators, write the scripts and deliver UGC ads ready to run. You just approve.

Start a campaign or book a 20 minute call with the owner

30,000+ creators. 15 years in performance and content marketing. Free quote, and a real person replies within one working day.

“Many times they have gone the extra mile.”Jonathan Barritt, Exinity

Start a campaign

Real UGC ads, made by our creators.

Ads we’ve made for a dating app, a West End show, a snack brand and smart home lighting, each filmed by creators from our network and cut for paid social.

happn Dating app

MJ The Musical Theatre

Popworks Snacks

Philips Hue Smart home

See all our work →

The UGC Agency that enterprise brands trust.

Some of it is under NDA, so we show what it took instead of the name.

Under NDA

Seller CPAHalved

Cost per seller acquired, as reported by the client

For one of the world’s biggest social shopping platforms

Seller acquisition ads in four markets at once, cast, scripted and filmed in each country’s own language.

HolaSpainNative creators, 4 scripts

BonjourFranceNative creators, 4 scripts

HalloGermanyNative creators, 4 scripts

CiaoItalyNative creators, 4 scripts

32 creators · 200+ video files

See how we ran it → Under NDA

70 ads

One of Europe’s biggest second‑hand fashion marketplaces

An ongoing creator partner across the US and Europe.

US EnglishUS SpanishDutchFrenchFinnish

See how we ran it →

West End theatre, London

MJ The Musical

Five creators, one night at the Prince Edward Theatre.

See the videos →

Dating app, UK

happn

Dating ads that look like real life, made with UK creators for Facebook and Instagram.

See the ads →

See all our work →

Built around what actually works.

Every campaign starts with research, not a creator search. We look at what’s working in your category, then build the brief and the creator match around it.

Full production, managed

Sourcing, briefs, scripts, shoot direction, edits, revisions. We run the line so you don’t chase creators or files.

Usage rights, sorted

Licensing, exclusivity, paid usage, locked in upfront. The content is yours to run on paid, organic, web and email.

Strategy and market intelligence

Every campaign comes with competitor research, hook analysis and a view on what’s working in your category, so you know which angles to double down on next.

How our UGC agency works: finished ads in 21 days.

Every first round runs to our 21-day KPI. You approve each stage before we move on to the next.

First round, inside our 21-day KPIThen

Magda
Irina
Melissa
Joanna
You
Day 1
Kick-off call
We go through your brand, your product and what has worked for you so far.
Hook 1I literally just ran into my crush on the street…Hook 2You’re never going to guess how we met…
Shortlist
Week 1
Concepts, scripts and creators
Concepts, scripts and a creator shortlist, sent to you for approval.
Rec
Week 2
Filming and edits
Creators film, and our editors cut every video with two or three hooks.
Approved
9:16
1:1
16:9
Week 3
Revisions and delivery
Revisions, then your finished ads, with usage rights included, inside 21 days.
Next round: 2 to 3 days
After that
New rounds in 2 to 3 days
Once the creators know your brand, new UGC ads can come through in 2 to 3 days.

What brands and creators say about us

In their own words, on working with Anthony and The UGC Agency.

**Jonathan Barritt**Senior Manager, Media & Affiliates, Exinity

“Dedication and passion for doing amazing work as well as Anthony’s desire to help all those who connect with him…”

Mo GawdatFormer Chief Business Officer, Google X. Author of Solve for Happy

“Every time we needed help/advice, he would respond within minutes and adjust his schedule to fit our needs.”

Anna ZervosCo-Founder and CEO, The Pao App

“He is one of the best digital professionals I have worked with in my 25 year career…”

Thierry DaherFounder & CEO, Positive Solutions

“…Anthony was an absolute game-changer, a leader, an innovator…”

Mel PeppercornExecutive Search Leader, GoDaddy

“Working with The UGC Agency was an absolute breeze! … Thank you The UGC Agency for one of the smoothest UGC collaborations I've ever done!”

Mia MirzayanUGC Content Creator, Self Employed

“Such a great experience working with The UGC Agency.”

Michael De AngeloUGC Content Creator, Self Employed

Making UGC sound simple. Here’s what goes wrong.

And what happens instead when The UGC Agency is running it.

The creator drops out

So sorry, something came up and I can’t film this week. Can we push to next month?

The UGC AgencyYour backup creator films tomorrow. The launch is still on for Friday.

The usage rights are wrong

I’ve noticed my video in your paid ads. That wasn’t agreed, so it’ll be billed monthly from now on.

The UGC AgencyCovered. Paid and organic usage is agreed with every creator before they film.

Half the videos need redoingWe check every cut against your brief before you see it.

The brief was too thinEvery video comes with a script and two or three hooks.

Your best ad stops workingNew versions of your winners go into every round.

Every ad looks the sameNew faces every round, picked from 30,000+ creators.

You make the calls. We do the work.

Everything it takes to get UGC ads made, and who does it: you, or a UGC agency.

Hiring creators yourself8 things on your plate

Email creators back and forth about rates, dates and files
Write a brief from a blank page
Scroll through hundreds of portfolios
Edit the videos, or find someone who can
Chase creators who go quiet
Write contracts and work out usage rights
Pay creators in five currencies
Guess what to make next

Your timeWeeks of admin

With The UGC Agencyone thread

Magda, Campaign ManagerYour ads are ready to review

✓We handle every message. You see the finished ads.
✓Scripts and hooks written for you. You just approve.
✓We hand-pick from 30,000+. You choose from a shortlist.
✓Cut, captioned, two or three hooks each. Ready to upload.
✓We chase. You just get the videos.
✓Every creator signs our agreement. Usage rights included.
✓One invoice. We pay everyone.
✓We brief the next round on what is working in your category.

Your timeOne call and a few approvals

Start a campaign →or book a 20 minute call with the owner

What our UGC agency makes.

Most brands come to us for UGC ads. Here is everything we make and manage for you.

UGC video ads for Meta and TikTok

Scripted creator ads, two or three hooks on every video, usage rights included.

Mass UGC and tech UGC for apps

A team of creators posting about your app every day, from their own accounts.

TikTok Shop and affiliate content

Shoppable videos from creators who sell.

Raw footage and casting

We cast, brief and manage the creators. Your editors get the raw files.

Raw files

UGC for agencies

Creator content for your clients, delivered under your agency’s name.

Your logo here

Mass UGC and tech UGC

Dozens of creators posting for your app every day.

Mass UGC is how the fastest-growing apps get on everyone’s For You page. Instead of a handful of ads, a team of creators makes and posts short videos about your app from their own TikTok and Instagram accounts, every day.

We find the creators, brief them, track every post and pay bonuses on the videos that take off. You get organic reach at volume, and a steady feed of proven content to put money behind.

Start a mass UGC campaign →

Creators posting dailyFrom their own accounts, so it reads as real people talking about your app, not ads.

Retainers and view bonuses, handledEvery creator is on a monthly retainer with bonuses on views. We run the contracts and pay everyone.

Every post trackedViews, hooks and formats tracked across every account, so each week’s briefs build on what worked.

Winners become adsThe posts that take off get pushed as Spark Ads and partnership ads from the creator’s own account.

Who we work with

Built for brands that take paid social seriously.

We’re a UGC agency for consumer brands, apps and marketplaces running ads across Meta and TikTok, in one market or many. Every campaign is shaped on a 20 minute call, around your goals and budget.

Start a campaign

One-off campaigns and launches, or ongoing monthly content
30,000+ creators worldwide, native to every market
NDA-friendly, one contract, one invoice

UGC creators in the US, the UK and 100+ countries.

30,000+ UGC creators have joined The UGC Agency, and hundreds more sign up every day. For every brief we hand-pick native creators for your market, so your ads sound local, not translated.

and 30,000+ more

16,600+UGC creators in the United States

3,200+UGC creators in the United Kingdom

1,300+across Europe

950+in Canada

400+in Australia

100+ countries in total. When you need a 45-year-old dad in Texas, a Gen Z skincare creator in Manchester, or 100 of each, we already know who.

Questions brands ask a UGC agency first

Anything else, ask on the call.

How much does it cost?

It depends on how many videos you need each month. Most brands start with a small first batch, then move to ongoing monthly content. You get one clear quote after the call, with creators, hooks, editing and usage rights all included.

Do the creators need lots of followers?

No. When your ad runs, the people seeing it have never met the creator. What matters is how good they are at making ads, so we cast on their portfolio videos, not their follower count.

Do you run the ads for us?

We make the ads and your team or agency runs them. If you want to run ads from a creator’s own account (Spark Ads or partnership ads), we set that up with the creator.

Do you do mass UGC for apps?

Yes. We run teams of creators who post about your app every day from their own TikTok and Instagram accounts, on monthly retainers with view bonuses. We track every post, and the best ones become Spark Ads and partnership ads.

Can you do other countries and languages?

Yes. Our creators are all over the world, and we cast native speakers for every market so the ads sound local, not translated.

Can we use the videos in our ads?

Yes. Usage rights for paid and organic are included in every video, agreed with each creator up front.

Where are your creators based?

Mostly across the UK, the US and Europe. We cast native speakers for every market we film in, so a German ad sounds German and a Spanish ad sounds Spanish, not translated.

Are you a UGC agency for creators too?

Yes. Over 30,000 UGC creators are on our roster. If you make UGC, apply to join on our creators page. It takes a few minutes. This page is for brands.

Anthony Marshall, owner of The UGC Agency

Run by Anthony Marshall, who buys ads himself.

Anthony owns The UGC Agency. He has 15 years in performance and content marketing and eight figures in ad spend behind him, so every brief is built around what actually sells.

“We never ship an ad I wouldn’t put my own ad spend behind.”Anthony Marshall, Owner

Book a 20 minute call with Anthony →

The team on your campaign

The people who cast, brief and chase your creators every day.

Magda, Campaign Manager at The UGC Agency — **Magda**Campaign Manager

Irina, Creator Coordinator at The UGC Agency — **Irina**Creator Coordinator

Melissa, Creator Coordinator at The UGC Agency — **Melissa**Creator Coordinator

Joanna, Account Manager at The UGC Agency — **Joanna**Account Manager

Work with a UGC agency that actually delivers.

UGC ads people don’t skip. 30,000+ creators worldwide.

A real person reads it→A 20 minute call with the owner→Your plan and a clear quote

Name

Work email

Company website

Phone (optional)

What do you need?

One-off or ongoing?

One campaign Test, then monthly Always on

Budget

$3.5k-7.5k $7.5k-20k $20k-60k $60k+

What are you selling, and who to?

How did you find us? (optional)

No commitment, just a quick chat to see if we’re a fit.

Prefer to talk? Book a 20 minute call →