Raising money for your business has never been harder. 2024 is bringing the most amount of launched brands & businesses on record than ever before. With more and more people coming up with new ideas for there entrepreneurial hustles, trying to raise money for this is now extremely hard, you have to stand out like no one else.
But how can you do this?
Investors seek reassurance and evidence that a business is not only viable but also capable of delivering on its promises. The most prominent way of achieving this in a ‘straight to the point’ narrative is with user generated content (UGC) integrated into your investment pitch.
Provide a glimpse into real-world experiences with your product or service by showcasing user generated testimonials from satisfied customers or clients. Highlighting the key USP’s of what it is you are raising money for, as well as other factors and indicators as to why you have a great business.
Sharing these authentic stories can go a long way in building trust and credibility among potential investors and sometimes even help generate an immediate response as you can see in our video below.
We have a video from Shark Tank ABC where company HiccAway is pitching for investment utilising UGC in there pitch. The moment the UGC Testimonial has been showcased, the Sharks are immediately onboard with the idea and are pitching offers demanding immediate response.
Check it out below 👇
As you can see, using UGC in your investment pitches can be an extremely powerful way to helping towards raising money for your business. But, if you are stuck on any other forms of UGC you can use to help towards raising investment for your business, it may be best to speak to a UGC Agency regarding how you can make your pitch more prominent.
As a starter though, here is a dummy script you could take into consideration when putting together your UGC:
Introduction:
- Welcome and Introduction (0:00-0:15): Start with a warm welcome and a brief introduction to set the tone for the video.
- Brief Overview of Your Business (0:15-0:45): Provide a concise overview of your business, its mission, and key offerings. Keep it focused on the essentials to capture the viewer’s attention.
User Testimonials:
- User Introduction (0:45-1:15): Introduce the first user whose testimonial will be featured. Include their name, role, and the type of business they are associated with.
- Before-Experience (1:15-1:45): Have the user briefly describe the challenges or pain points they were facing before using your product or service. This sets the stage for the transformation your solution provided.
- Using Your Product/Service (1:45-2:30): Showcase the user actively using your product or service. This could be through visuals, screen captures, or footage of them interacting with your offering. Overlay positive statistics or key benefits during this segment.
- Transformation and Positive Impact (2:30-3:00): Let the user share how your product or service positively impacted their business. Highlight specific outcomes, improvements, or achievements directly linked to your solution.
Success Stories:
- Success Story Introduction (3:00-3:30): Introduce the second user success story in a similar manner as the first. Include their background and role in their respective business.
- Challenges Faced (3:30-4:00): Briefly touch on the challenges this user encountered before utilizing your product or service. Create a connection with the viewer by presenting relatable scenarios.
- Implementation and Results (4:00-4:45): Showcase the user’s journey implementing your solution and the remarkable results they achieved. Include visuals, data points, or graphics to emphasise key successes.
Conclusion:
- Conclusion and Call to Action (4:45-5:15): Summarise the main takeaways from the testimonials and success stories. Reinforce the positive impact of your business. End with a clear call to action, inviting potential investors to learn more or contact you for further discussions.
Closing:
- Closing and Thank You (5:15-5:30): Express gratitude for the viewers’ time and consideration. Reiterate your enthusiasm for the potential partnership and leave a positive lasting impression.
