happn: dating ads that look like real life.

happn shows you the people you have crossed paths with. For their UK campaign on Facebook and Instagram, we made UGC ads around the moments where that happens: getting ready to go out, a walk down the street, a bench in the park.

Real UK creators in real places, so every ad feels like a post, not an advert.

How we made them.

From brief to finished ads, all in house.

Casting

UK creators picked for each story, so every ad has a different face, voice and setting.

Concepts

Every script signed off with happn before anyone pressed record.

Filming

Shot on location: city streets, parks and homes, not a studio.

Editing

Two edit versions of every ad, a 4x5 cut for the feed, and happn’s download end card on each.

Five of the ads we made.

Tap to play, sound on.

Story timeGet-ready-with-me

Organic liveSelfie vlog

I would neverWalk and talk

Street interviewVox pop

3 spotsPOV skit

Your next campaign starts here

UGC ads people don’t skip. 30,000+ creators worldwide.

No commitment, just a quick chat to see if we’re a fit.

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