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Seller CPA halved across Europe for one of the world’s biggest social shopping platforms.

A global social commerce platform asked us to help bring more sellers onto its marketplace in four European countries at once. The work is under NDA, so we can’t name them or show the ads, but we can show you what it took.

The result, in the client’s own words: their cost to acquire a seller halved across Europe.

Native creators in every market, scripts written in each language for local sellers, and a second round in Spain and Italy once the first one landed.

CPA halvedcost per seller acquiredacross Europe, as reported by the client
4countriesSpain, France, Germany, Italy
32native creatorscast market by market
16scriptsfour angles per country, in four languages
200+video filesfinished ads, 4x5 cuts and raw footage

How we ran it.

Four countries, one team, the same standard everywhere.

Native casting

Creators who live in each market and speak to sellers there, with men and women in every country.

Local scripts

Four scripts per country, sixteen in all, each one cleared through the client’s legal review before briefing.

One workflow

Briefs, shoots and edits run in parallel across all four countries, tracked in one place.

Ready to run

Finished ads, 4x5 feed cuts and the raw footage, so their team could keep testing new edits.

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UGC ads people don’t skip. 30,000+ creators worldwide.

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