MJ The Musical: a West End night out, filmed by the audience.

For MJ The Musical in London’s West End, we sent creators and a family to the show and filmed the whole night: arriving at the Prince Edward Theatre, the reactions, and the songs everyone knows.

Five creators, five takes on the same night out, each one cut to the show’s own music.

How we made them.

Five creators, one night at the theatre.

Casting

Theatre fans, a lifestyle creator and a whole family, so every video speaks to a different audience.

On the night

Filmed at the Prince Edward Theatre, from outside the doors to the show itself.

Music

Every edit cut to MJ’s music from the show, so it sounds like the night out it sells.

Approvals

Amended to the production’s notes until each video was signed off.

Five of the ads we made.

Tap to play, sound on.

Family surpriseReaction

Best musical everNight-out vlog

Finally in LondonShow vlog

Everything you’d wantShow vlog

Prepare to be dazzledTheatre creator

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