Popworks: snack ads with personality.

Popworks makes popped crisps. We made UGC that treats a snack like a lifestyle: a hot girl walk, a crisp chiropractor, a Popworks obsession era.

Two rounds in 2024, each with new creators and new ideas.

How we made them.

Trends and skits built around the bag: a walk, a POV, a fake chiropractor.

Creators with very different styles, so no two ads feel the same.

The pack is on screen and in hand in every video, not saved for the end.

A first set in spring 2024 and a second in the summer.

The crisp chiropractorComedy skit

Pop girl walkLifestyle

Popworks obsession eraPOV

Snack on the goTalking head

UGC ads people don’t skip. 30,000+ creators worldwide.

No commitment, just a quick chat to see if we’re a fit.