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Philips Hue: testing the Sync Box at home.

Creator content for the Philips Hue Sync Box: unboxing it at home and testing it out, with the room lit up by the lights.

Made in autumn 2024, filmed at home rather than in a studio.

Philips UGC videos made by The UGC Agency

How we made them.

A tech product, shown the way a buyer would use it.

Unboxing

Starts with the box in hand, so viewers know exactly what they would be buying.

Real setting

Filmed in a real home, not a studio.

Show, not tell

The lit-up room does the selling, not a script.

Amends

Re-cut to the brand’s notes before sign-off.

The ad we made.

Tap to play, sound on.

Testing the Sync BoxUnboxing

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