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UGC services, made and managed for you.

Six ways to work with The UGC Agency, all run by one team from 30,000+ creators: scripts, casting, filming, edits, usage rights and payments handled for you.

Start a campaign or book a 20 minute call with the owner

30,000+ creators · first round in 21 days · usage rights included

happn Dating app
Popworks Snacks
MJ The Musical Theatre
Philips Hue Smart home

What we make and manage.

Jump to the one you need, or ask us on a call which fits.

UGC video ads for Meta and TikTok

Scripted creator ads, two or three hooks on every video, usage rights included.

Mass UGC and tech UGC

A team of creators posting about your app every day, from their own accounts.

TikTok Shop and affiliates

Shoppable videos from creators who sell.

Ads in other languages

Native creators for every market.

Raw footage and casting

We cast, brief and manage the creators. Your editors get the raw files.

Raw files

UGC for agencies

Creator content for your clients, delivered under your agency’s name.

UGC video ads for Meta and TikTok

Our core work. Real creators film short ads in their own style, so they look like a recommendation in the feed, not a polished brand ad. We write the concept and script around your product, your audience and what is already working in your category.

Every video comes with two or three opening hooks, so you can test what stops the scroll before you put money behind it. Usage rights for paid and organic are agreed with every creator before they film.

  • Concepts, scripts and a creator shortlist for your approval
  • Two or three hooks on every video, every ratio you need
  • Every cut checked against your brief before you see it
  • First round inside our 21-day KPI
How our UGC ads work →

Real UGC ads, made with our creators.

Eight creators, eight formats: comedy skit, walk and talk, POV, night-out vlog and more. Tap any one to watch it with sound.

Popworks Comedy skit
happn Walk and talk
Wicked POV
MJ The Musical Night-out vlog
happn Vox pop
Popworks Lifestyle
Wicked Talking head
MJ The Musical Theatre creator

See the campaigns behind them →

Mass UGC and tech UGC for apps

Instead of a handful of ads, a team of creators makes and posts short videos about your app from their own TikTok and Instagram accounts, every day. Each post gets its own shot at the For You page, and every one tests a hook, a format and an angle.

We find the creators, brief them, track every post and pay bonuses on the videos that take off. The posts that work get pushed as Spark Ads and partnership ads from the creator's own account.

  • Creators posting daily from their own accounts
  • Monthly retainers and view bonuses, contracts and payments handled by us
  • Views, hooks and formats tracked across every account
  • Weekly briefs built on what worked
Start a mass UGC campaign →

TikTok Shop and affiliate content

TikTok Shop sales come from creators. We find creators who already make shoppable videos in your category, send them your product, and get videos live on their own accounts with your product linked.

Creators can work on affiliate commission, on a fee for a set brief, or both. We track which creators and videos bring in orders, brief the next round on what sold, and the same creators can film UGC ads for your shop's paid campaigns.

  • Creator sourcing and a shortlist for your approval
  • Gifted samples sent and followed up until the video is live
  • Briefs and hooks for every creator
  • Orders and views tracked by creator and by video
Talk to us about TikTok Shop →

UGC ads in other languages

A translated ad sounds translated. We cast native speakers for every market, with scripts and hooks written for each language, so a German ad sounds German and a Spanish ad sounds Spanish.

One brief, one contract and one invoice can cover several countries at once. For one of Europe's biggest second-hand fashion marketplaces we made 70 ads in 5 languages across the US and Europe.

  • Native creators in the US, the UK, Europe and 100+ countries
  • Scripts written per market, not translated
  • Usage rights agreed per territory
See creators by country →

Raw footage and casting

Already have editors or a creative team? We do the part that takes the time: casting the right creators, briefing them, chasing, and getting the footage back in good shape. Your team gets the raw files to cut as many versions as they like.

Creators are hand-picked from our network for your niche, audience and market, and you approve every name before anyone films.

  • Creator shortlist for your approval
  • Briefs, shot lists and must-say lines handled
  • Raw footage delivered with usage rights agreed
Ask about raw footage →

UGC for agencies

Agencies use us as their creator team. We cast, script, film and edit creator content for your clients, and deliver it under your agency's name. Your client never needs to know we exist.

You keep the client relationship and the strategy. We handle the creators, contracts, usage rights and payments, with one invoice to you.

  • White-label delivery under your agency's name
  • NDA-friendly, one contract, one invoice
  • Native creators for every market your clients sell in
Talk to us as an agency →

How every service runs.

The same process, whichever service you pick. You approve each stage before we move on.

First round, inside our 21-day KPIThen
  1. Magda
    Irina
    Melissa
    Joanna
    You
    Day 1

    Kick-off call

    We go through your brand, your product and what has worked for you so far.

  2. Hook 1I literally just ran into my crush on the street…Hook 2You’re never going to guess how we met…
    Shortlist
    Week 1

    Concepts and creators

    Concepts, scripts and a creator shortlist, sent to you for approval.

  3. Rec
    Week 2

    Filming and edits

    Creators film, and our editors cut every video with two or three hooks.

  4. Approved
    9:16
    1:1
    16:9
    Week 3

    Revisions and delivery

    Revisions, then delivery inside our 21-day KPI, usage rights included.

  5. Next round: 2 to 3 days
    After that

    New rounds in 2 to 3 days

    Once the creators know your brand, new content can come through in 2 to 3 days.

Questions about our services

Which UGC service do I need?

Most brands start with UGC ads for Meta and TikTok. Apps that want reach at volume add mass UGC, and TikTok Shop sellers add affiliate creators. If you are not sure, tell us your goal on a 20 minute call and we will say which fits.

Can I combine services?

Yes. Many brands run UGC ads and mass UGC side by side, or add other languages once a winning ad is found. One team runs it all, with one contract and one invoice.

How long does it take?

The first round is delivered inside our 21-day KPI. Once the creators know your brand, new rounds can come through in 2 to 3 days.

Do creators need lots of followers?

No. For ads, the people seeing them have never met the creator, so we cast on portfolio videos, not follower count. Followers only matter when creators post from their own accounts, like mass UGC and TikTok Shop.

Are usage rights included?

Yes. Paid and organic usage is agreed with every creator before they film, and included in every video.

Not sure which one? Ask us.

Tell us what you sell and where you advertise, and we will come back with a plan and a clear quote.

Start a campaign →or book a 20 minute call with the owner

Your next campaign starts here

UGC ads people don’t skip. 30,000+ creators worldwide.

No commitment, just a quick chat to see if we’re a fit.

Prefer to talk? Book a 20 minute call →

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