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UGC creators in every market you sell in.

Native creators in the US, the UK, Europe, Canada, Australia and 100+ countries in all. One brief, one contract, one invoice, and ads that sound local everywhere.

Start a campaign or book a 20 minute call with the owner

30,000+ creators · first round in 21 days · usage rights included

happn Dating app
Popworks Snacks
MJ The Musical Theatre
Philips Hue Smart home

Our creator network, country by country

Counted from our roster on 9 October 2026 and rounded down. Hundreds more join every day.

16,600+UGC creators in the United States
3,200+UGC creators in the United Kingdom
1,300+across Europe
950+in Canada
400+in Australia
100+countries in total

When you need a 45-year-old dad in Texas, a Gen Z skincare creator in Manchester, or 100 of each, we already know who.

Local ads need local creators

Viewers can tell in a second when an ad was made somewhere else: the wrong accent, a shop they have never seen, a joke written for another audience. They scroll on.

So we cast creators who live in the market and speak its language as natives. They film in their own homes, streets, gyms and cars, and deliver the script in their own voice. Every script is written for its market, with two or three hooks per video.

As a UGC agency working mostly on Meta and TikTok, we run this for brands, apps and marketplaces. Here is what we can cast, market by market.

Real UGC ads, made with our creators.

Eight creators, eight formats: vox pop, lifestyle, show vlog, day-out vlog and more. Tap any one to watch it with sound.

happn Vox pop
Popworks Lifestyle
MJ The Musical Show vlog
Wicked Day-out vlog
MJ The Musical Night-out vlog
Popworks Talking head
happn Walk and talk
Wicked POV

See the campaigns behind them →

UK UGC creators, cast for UK ads

3,200+ creators in the United Kingdom have joined the network, our biggest market after the US. Three in four have told us their age and gender: 1,900+ are women and 400+ are men, with 650+ aged 18 to 24, 1,100+ aged 25 to 34, 400+ aged 35 to 44 and 100+ aged 45 and over.

The niches they list most are lifestyle (2,100+), beauty (1,700+), fashion (1,500+), health and fitness (1,400+), travel (1,400+), food (1,300+) and home (1,100+). There are also 750+ who cover tech and apps, 650+ pets, 600+ parenting and 400+ money and finance. Creators can list more than one niche.

UK creators get the references right: the high street, the weekly shop, the commute, the weather. For happn we cast UK creators for a Facebook and Instagram campaign of dating ads that look like real life, built around the moments you cross paths with someone: getting ready to go out, a walk down the street.

UGC creators in the United States

The US is our biggest market, with 16,600+ creators. Nine in ten have told us their age and gender: 12,900+ are women and 1,900+ are men. By age, 3,900+ are 18 to 24, 6,300+ are 25 to 34, 3,200+ are 35 to 44 and 1,400+ are 45 or over.

Top niches are lifestyle (12,300+), beauty (11,000+), fashion (9,600+), food (9,200+), health and fitness (9,200+), home (8,200+), pets (5,900+), parenting (5,700+), tech and apps (4,200+), gaming (2,700+), finance (2,600+) and dating (2,600+). Even a narrow brief has portfolios to compare.

For one of Europe's biggest second-hand fashion marketplaces, US creators made the US English and US Spanish versions, part of 70 ads in five languages and an ongoing partnership across the US and Europe.

UGC creators across Europe

1,300+ creators across Europe, outside the UK. The biggest countries are Germany (200+), Spain (200+), Italy (100+), France (100+), Portugal (100+), the Netherlands (90+), Poland (70+) and Ireland (60+), with 100+ across the Nordics (Denmark, Sweden, Norway and Finland) and 40+ in Belgium.

Two in three have told us their age and gender: 700+ are women, 100+ are men and 650+ are aged 18 to 34. Top niches are lifestyle (800+), beauty (750+), fashion (600+), travel (550+), health and fitness (500+) and tech and apps (300+).

For one of the world's biggest social shopping platforms we cast 32 native creators across Spain, France, Germany and Italy, and the client reported that their cost per seller acquired halved. The fashion marketplace above also runs in Dutch, French and Finnish.

UGC creators in Canada

950+ creators in Canada. Most have told us their age and gender: 650+ are women and 100+ are men, with 600+ aged 18 to 34 and 200+ aged 35 and over. They list lifestyle (650+), beauty (600+), fashion (550+), health and fitness (500+) and food (450+) most, with 200+ each in pets, parenting and tech and apps.

UGC creators in Australia and New Zealand

400+ creators in Australia and 60+ in New Zealand. Most Australian creators who gave their age are 18 to 34 (300+). They list lifestyle (300+) and beauty (250+) most, with 200+ each in fashion, health and fitness, food and travel, and 100+ in pets.

Their ads get the slang, the seasons and the shops right.

And 100+ more countries

Outside those markets, the biggest groups are in India (1,300+), South Africa (1,200+), the UAE (150+), Brazil (90+) and Mexico (70+), with creators in Singapore, South Korea, Japan, Nigeria, Egypt and many more. Tell us where your customers are and we check the roster for that country before you commit.

If you are a creator, you can join as a UGC creator.

What creators can bring to the shoot

700+ creators across every market have answered our newer sign-up questions on how they film. More than eight in ten film face to camera, almost seven in ten also record voiceovers and more than half do hands-and-product shots. More than half deliver a full edit with captions.

Of the 650+ who told us what they can put in the shot, seven in ten can bring a partner or friend into the video, more than half can film in their own car, almost half with a pet, four in ten have gym access, more than a third have a garden or outdoor space and three in ten can film with their own children.

Several countries, one brief

One brief, every market

Send one brief. We write scripts for each market and cast native speakers in each country, with backup creators if anyone drops out.

One contract, one invoice

However many countries and creators are involved, you sign one contract and pay one invoice. We brief, chase and pay every creator.

Usage rights per territory

Paid and organic usage rights are agreed with every creator up front, for the territories you run in, and included.

Checked before you see it

Every cut is checked against the brief before it reaches you, so every market gets the same standard.

Your first round in 21 days

The first round runs inside a 21-day KPI, and you approve each stage.

  1. Hook 1I literally just ran into my crush on the street…Hook 2You’re never going to guess how we met…
    Shortlist
    Week 1

    Kick-off, scripts and shortlist

    A kick-off call, then concepts, scripts and a creator shortlist for each market, for your approval.

  2. Rec
    Week 2

    Filming and edits

    Creators film at home and around their area. We edit and check every video against the brief.

  3. Approved
    9:16
    1:1
    16:9
    Week 3

    Revisions and delivery

    Revisions, then delivery. Once the creators know the brand, new rounds take 2 to 3 days.

Anthony Marshall, owner of The UGC Agency
“We never ship an ad I wouldn’t put my own ad spend behind.”Anthony Marshall, Owner, 15 years in performance and content marketing

Questions about creators by country

Which countries do you have UGC creators in?

Creators from 100+ countries have joined. The biggest groups are in the US (16,600+), the UK (3,200+), Europe (1,300+), India (1,300+), South Africa (1,200+), Canada (950+) and Australia (400+).

How many UGC creators are there in the UK and the US?

Nobody publishes an official count. In our own network there are 3,200+ creators in the UK and 16,600+ in the US, counted on 9 October 2026, with more joining every day.

How do I find UGC creators in a specific country?

Send us a brief with the country, audience and platforms. We shortlist native creators on their portfolio videos (follower counts do not decide who gets cast) and you approve the shortlist before anyone films. More on how to hire UGC creators.

Can one campaign run in several countries?

Yes. One brief covers every market. We write scripts per market, cast native creators in each one and deliver it all on one contract and one invoice. Our campaign for a social shopping platform ran across Spain, France, Germany and Italy at once.

Do you cast native speakers?

Yes, for every market. Every script is delivered by a creator who speaks the language as a native, so the ads sound local.

Can you cast a specific region or accent?

Yes. Put it in the brief (Scottish, Northern English, Southern US). We watch every creator's portfolio videos before shortlisting, so you hear the accent before you approve anyone.

Tell us where you sell. We cast it.

Send the brief, markets and deadline. We come back with scripts and a native creator shortlist for each country. Or book a 20 minute call with the owner.

Start a campaign →

Your next campaign starts here

UGC ads people don’t skip. 30,000+ creators worldwide.

No commitment, just a quick chat to see if we’re a fit.

Prefer to talk? Book a 20 minute call →

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